Weekly Digest
March 10, 2025
Every week I like to sit back and reflect on what I have been reading, watching and listening to thanks to my email inbox. This week, six items caught my attention and I am sharing them below. This is not an AI generated exercise, it is me sitting at my computer and pulling together what has stuck with me over the week, imperfections and all, and sharing them with you.
A start-up that can help you build lifelike avatars. On one hand, this is cool. On the other hand, I wonder about our trust in information and the veracity of its authenticity. As an academic and creative, the big question is, do we need authenticity in the creative industries any more, or has that authenticity shifted from the visual physical talent to the ability to create a prompt and use the tools to create a compelling story?
Take a look and tell me what you think,
2. Try this AI conversation tool.
https://www.sesame.com/research/crossing_the_uncanny_valley_of_voice#demo
3. Large Language Models are changing how organisations big and small approach written content. This is an interesting bit of research. I have pasted a part of the introduction of the report below. It is an interesting read.
‘Using a robust population-level statistical framework, we find that LLM usage surged following the release of ChatGPT in November 2022. By late 2024, roughly 18% of financial consumer complaint text appears to be LLM-assisted, with adoption patterns spread broadly across regions and slightly higher in urban areas. For corporate press releases, up to 24% of the text is attributable to LLMs. In job postings, LLM-assisted writing accounts for just below 10% in small firms, and is even more common among younger firms. UN press releases also reflect this trend, with nearly 14% of content being generated or modified by LLMs. Although adoption climbed rapidly post-ChatGPT, growth appears to have stabilized by 2024, reflecting either saturation in LLM adoption or increasing subtlety of more advanced models. Our study shows the emergence of a new reality in which firms, consumers and even international organizations substantially rely on generative AI for communications.’
4. CreativeMornings, www.creativemornings.com, has been my go-to for inspiring morning motivation, insight and conversation. This talk caught my attention because too many of us hold onto ideas until they reach some degree of perfection, when we just need to get the ideas out into the wild!
“I am not interested in perfection at all. If I get an idea, I really just want to get it on the page. I want to share it. I want to get it out in the world.”
Rachal Duggan’s talk on the theme of layers starts whimsical, then goes deep. As an illustrator, she uses humour to spark conversations about body issues. She believes that creating art is critical to coping with life's challenges.
https://creativemornings.com/talks/permission-to-layer?_kx=44SjYRtZEdm9TFNREpgFrg_6a0OUGBtXO6tecueTa7TrDYfHU84yVhdybihYdcc-.XRSfBG
5. How often do any of us as content creators think about the attention diet of our audiences? The two links below are a wonderful way to start thinking about what consumers have the time and desire to consume.
"What's Your Listeners' Attention Diet?".
https://creativitybusiness.substack.com/p/high-quality-attention-diets?utm_source=Pacific%2BContent%2BNewsletter&utm_campaign=5fb8dd3206-NEWSLETTER_2025_03_04&utm_medium=email&utm_term=0_661b1d439c-5fb8dd3206-446078589&ct=t(NEWSLETTER_2025_03_04)
https://pacific-content.com/whats-your-listeners-attention-diet/?utm_source=Pacific+Content+Newsletter&utm_campaign=5fb8dd3206-NEWSLETTER_2025_03_04&utm_medium=email&utm_term=0_661b1d439c-5fb8dd3206-446078589&ct=t(NEWSLETTER_2025_03_04)
6. Tools are everything! Canva has some wonderful tools to help us all think about our content and dare I say this can help us think more clearly about the attention diet of our audience.
https://www.canva.com/designschool/?lid=qw2a8zzm07wt&utm_source=braze&utm_medium=email&utm_campaign=multi_trigger_adoption_visualsuite_docs_february25&utm_content=lifecycle